Shopware vs. Shopify vs. Magento: Which is Right for You? 2023

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Shopware vs. Shopify vs. Magento – which is the right ecommerce platform for your business? 

You may be a small business looking to grow rapidly or a large enterprise exploring new avenues. Selecting the best ecommerce platform is a critical decision affecting your ecommerce sales and growth. 

This article gives a detailed comparison of Shopware, Shopify, and Adobe Commerce (Magento)—the leading ecommerce players dominating the market. Discover their unique capabilities and what sets them apart to find the perfect ecommerce software for your business. 

“You can’t wait for customers to come to you. You have to figure out where they are, go there and drag them back to your store.”

– Paul Graham, Y COMBINATOR

Overview of Ecommerce Platforms: Shopware vs. Shopify vs. Magento

What is Shopware? – Overview 

Shopware is a feature-rich, open-source ecommerce solution. It is a German-based ecommerce platform that started its journey in 2004. Shopware is bundled with various sales channels (online, POS, marketplace) and content management capabilities. 

Shopware is known for its scalability, allowing growth from small startups to large-scale businesses. It has built-in SEO tools, drag-and-drop design, and multilingual and multi-currency capabilities. The platform supports a wide range of integrations and plugins, enhancing the functionality of an ecommerce store.

What is Shopify? – Overview 

Shopify is a fully managed, hosted platform that allows you to set up an online store swiftly. Founded in 2006, it is a Canadian ecommerce company favored for its user-friendly platform.

Spotify is known for its ease-of-use and minimal technical requirements. It offers robust ecommerce functionalities like multi-channel selling, SEO tools, and a range of payment gateways. You also get an extensive app store for additional features. Shopify’s tier-based pricing brings versatility to businesses of different sizes.

What is Adobe Commerce (Magento)? – Overview 

Magento is a highly customizable, open-source ecommerce platform for medium,  enterprises, and large-scale retailers. Initiated in 2008, Magento, an Adobe-owned product, stands out due to its flexibility and customizable capabilities. 

It can handle a large volume of SKUs and high traffic. It has powerful SEO tools, supports multilingual and multi-currency options, and allows extensive customization. 

Magento’s marketplace offers thousands of plugins and extensions to meet various ecommerce needs. Admins can manage multiple storefronts from a single backend interface.

Shopware vs. Shopify vs. Magento Detailed Comparison 
Shopware Pricing 

Shopware offers a range of pricing models for different business sizes. The pricing models include: 

Starter Edition

Free to use, cloud-based. It includes access to the App Store for additional functionality. Ideal for startups. Transaction fees may apply.

Professional Edition.

The edition is priced at €199/month and includes other features tailored for growing businesses.

Enterprise Edition

It offers a fully adaptable ecommerce solution and includes all features available in the Professional edition, enterprise-level support, and optional add-ons.

The Shopware custom pricing terms Rise, Evolve, and Beyond refer to different growth stages of a business.

Shopify Pricing

Shopify uses a subscription-based pricing plan:

Basic Shopify: Priced at $29 per month, with core features primarily suited for small businesses.

Shopify: This standard plan is $79 monthly, providing gift cards, professional reports, and more.

Advanced Shopify: $299 monthly, includes an advanced report builder and third-party shipping rates.

Shopify Plus: The pricing starts from $2,000 per month. It is intended for high-volume merchants and large businesses.

Adobe Commerce (Magento) Pricing.

Adobe Commerce (Magento) pricing models are associated with each edition. Here’s a quick look at Magento pricing:

Magento Open Source The open-source edition is free. Extra costs may apply depending on hosting, extensions, and customization services.

Adobe Commerce The edition operates on a price quote basis, starting at around $22,000 annually. The pricing varies based on the annual gross sale revenue of the business.

Adobe Commerce Cloud The cloud-based version of Adobe Commerce, including server and hosting services. Pricing begins from approximately $40,000 annually and adjusts based on your business revenue.

Ease of Use

Shopware Usability 

Shopware Usability 
Shopware offers a highly intuitive and user-friendly interface. Its admin dashboard is well-organized and easy to navigate, allowing you to manage products, monitor sales, and handle customer inquiries efficiently.

Shopify Usability 

Shopify is renowned for its user-friendly interface. It is considered one of the easier ecommerce platforms to set up and manage, which is ideal for beginners or merchants with limited technical knowledge.

Shopify Usability The Shopify admin panel is highly intuitive and guides users through processes. It includes adding products, setting up payment methods, and managing orders.

Adobe Commerce (Magento) Usability 

Magento is an extremely feature-rich ecommerce platform. The user interface has been significantly improved since Magento 2. x version release. 

Its dashboard is centralized and offers powerful functionality. All the e-commerce functions are tucked on the left panel, expanding to more in-depth features.

Adobe Commerce (Magento) Usability 
The learning curve offers a worthwhile ROI for businesses prioritizing scalability and complete customization. Magento is ideal for complex stores needing advanced functions and online store control.

Ecommerce Functionality 

Shopware Capabilities 

With dynamic pricing rules, Shopware delivers a unique shopping experience with its advanced promotional tools and custom layouts. 

Shopware ecommerce features

  • Highly customizable and scalable
  • Integrated content management system 
  • Advanced B2B functionalities
  • Rule-based pricing
  • Extensive promotion suite
  • Shopping experiences layout
  • Product streams for merchandise management
  • Dynamic and flexible product variants
  • Customer-specific prices
  • Ecommerce ERP system.

Shopify Capabilities  

Shopify has an all-in-one ecommerce solution. It has capabilities like an in-built payment system, recovery options for abandoned carts, and seamless point-of-sale integration.

Shopify ecommerce features:

  • User-friendly interface, suitable for beginners. 
  • Extensive app marketplace for scalability
  • Built-in payment gateway (Shopify Payments)
  • Robust SEO tools and marketing features
  • Built-in payment gateway
  • Dropshipping integration
  • Automatic tax calculations
  • Broad app marketplace
  • Mobile commerce optimized
  • Built-in content management system

Adobe Commerce (Magento) Capabilities 

Adobe Commerce stands out with its powerful multi-store management. It has advanced search capabilities with Elasticsearch and B2B features, ensuring optimal ecommerce performance.

Adobe Commerce (Magento) platform features  

  • Highly flexible and scalable platform
  • Customization options with open-source
  • Multi store management from a single admin panel
  • Full page caching
  • B2B functionality
  • Magento extension marketplace
  • Vast API for integrations
  • SEO-friendly URL structure
  • Page Builder for drag-and-drop editing
  • Staging and preview environment
  • Visual merchandising tools
  • Reward points functionality
  • Customer segmentation
  • Instant Purchase for one-click checkout

Performance and Security 


Offering advanced caching mechanisms and optimal core architecture, Shopware ensures speedy performance. It has an advanced technical stack that uses Symfony and Vue.js, contributing to a responsive user interface.

The platform is committed to customer data protection and maintains a safe ecommerce environment with regular software updates.

  • Advanced caching for high performance
  • Data protection compliant with GDPR
  • Regular security updates
  • PCI DSS compliance


Shopify ensures superior performance with its reliable hosting and high uptime. The platform prioritizes customer transaction safety, point-of-sale SSL security, and PCI DSS compliance.

It also provides automatic fraud analysis. It enables merchants to flag and easily identify fraudulent transactions, making it a secure platform. 

  • Reliable hosting with 99.98% uptime
  • Level 1 PCI DSS compliant security
  • SSL certificates for all stores

Adobe Commerce (Magento)

Magento 2 requires self-hosted platforms, and you have to choose the right hosting provider for high performance. Magento is known to handle large product volumes and lets you build a high-speed website accessible during fluctuating traffic. 

Adobe Commerce Cloud offers built-in cloud hosting for optimal speed and performance. The platform safeguards transactions with a commitment to PCI DSS compliance. It also ensures platform security with regular patches and a dedicated security center.

  • Magento Commerce Cloud for high-speed performance
  • PCI DSS compliance
  • Regular security patches and updates
  • Two-Factor Authentication 
  • Dedicated security center for resources.

Product and Inventory Management


Shopware offers flexible product management capabilities. It supports creating different product variants, each with its pricing structure. 

An inbuilt rule-based merchandising feature allows you to target specific products for promotion. You can push preferred items above others or highlight those with a better margin. 

Key capabilities:

  • Management of varied product types.
  • Support for customer-specific prices.
  • Merchandise management features.


Shopify offers a seamless inventory management system. You can track product quantities across multiple locations in real time. Its automatic updating feature reduces the chances of overselling. 

Shopify’s easy inventory transfer function removes the hassle of manually tracking large-scale online stores. You can easily update stock levels when moving products to different physical locations.

Key capabilities

  • Real-time inventory tracking.
  • Automatic updates across sales channels.
  • Easy inventory transfer across multiple locations.

Adobe Commerce (Magento)

Magento’s advanced inventory management capabilities stand out. Admins can manage complex product types, including configurable and bundled products. 

It supports Multi-Source Inventory, ensuring accurate stock counts across various warehouses. The approach makes it suitable for larger, more complex online stores.

Key capabilities:

  • Support for multiple inventory sources.
  • Advanced management of various product types.
  • Efficient handling of back-orders and stock control.

6. SEO and Marketing Features

Shopware Marketing Features 

Shopware provides a solid platform for optimizing your online store and creating marketing campaigns.

Key features

  • SEO-friendly URL structures and enriched snippets.
  • Integrated blog system for content marketing.
  • Support for targeted newsletter campaigns.
  • Unified dashboard for performance tracking and analysis.
  • Promotional tools for rule-based marketing activities.

Shopify Marketing Features 

Shopify’s SEO and marketing features offer a robust framework to boost your store’s online visibility and promotions. The platform offers comprehensive features such as

  • Meta tags and SEO-friendly URLs.
  • Inbuilt blogging for fresh content generation.
  •  Customized landing pages for targeted campaigns.
  • Native integration with Google Analytics.

Adobe Commerce (Magento) Marketing Features 

Adobe Commerce SEO and marketing suite has a powerhouse of functions to optimize your ecommerce presence. Magento offers built-in and advanced features that strengthen your marketing efforts. 

Key features:

  • Advanced SEO settings, including metadata, sitemaps, and URL rewrites.
  • Extensive marketing tools (coupons and discounts).
  • Support for Google Content Experiments for A/B testing.
  • Inbuilt email reminders for cart abandonment.
  • Reward points and loyalty program management.
  • Integration with various marketing automation tools.
  • Inbuilt product review mechanism.
  • Efficient handling of up-sells and cross-sells.

7. Apps and Extensions 


Shopware boasts over 3,500 modules expertly built by skilled Shopware developers. The extension prices, offering a fair range, go from as low as $0.00 to $9,000. 

With an extensive collection, the plugins are categorized into 20 distinct features. It includes B2B extensions, checkout processes, worldwide selling tools, assessment & analysis, and more.


The Shopify App Store has over 4000 apps offering a range of functions. From SEO and marketing to sales and conversion optimization. Created by Shopify and third-party developers, these apps maintain good quality, with prices ranging from free to several hundred dollars per month.

Adobe Commerce (Magento)

The Adobe Commerce Marketplace lists over 5000 Magento extensions across ten major categories. These categories include Accounting and Finance, Content and Customization, Marketing, Payments & Security. 

Like Shopware, Magento offers a mix of free and paid extensions. The paid extensions range between $40 and $8,000, with some even more. The pricing depends on the user’s requirements and business size. 

With the diversity of plugins, Magento seems to come out on top, narrowly surpassing Shopware and Shopify. However, each platform presents various extension options catering to individual business needs.

8. Customization and Design 


Shopware offers a range of templates and themes for personalization. Shopware’s unique Shopping Worlds feature lets merchants create immersive, engaging shopping experiences. You can use extensive plugin systems for added functionality and integrate them into the Shopware system. 


offers a balance of simplicity and customization. Its user-friendly platform features a rich collection of free and premium themes. Additionally, a wide range of apps in the Shopify marketplace can enhance store functionalities.

Adobe Commerce (Magento)

Magento takes customization to advanced levels. Its open-source nature gives businesses full control over their store’s appearance and functionality. The vast marketplace of Magento extensions further adds to this customization potential.

Customization verdict

Each platform serves different business types. Shopware suits businesses that value storytelling and immersive experiences. Adobe Commerce (Magento) excels in customization with its open-source flexibility. Shopify’s simplicity and themes collection favor startups seeking a customizable, easy-to-launch solution.

With expert guidance and dedicated support from Neoberx developers, merchants can create highly customized and personalized ecommerce stores. Share your unique brand visions, and we’ll help build engaging user experiences. 

9. B2B and B2C Support 


Shopware is recognized for its strong B2B suite. It offers features for complex requirements of B2B ecommerce.

Key features

  • Integrate B2B shops into existing B2C stores
  • Support for customer-specific prices and conditions
  • B2B Suite Extension
  • Complex rights/role systems
  • Customer-specific pricing
  • Budget management tools


Shopify supports both B2C and B2B sales. Its features are designed specifically for wholesalers, re-sellers, and other business clients.

Key features

  • Custom pricing levels for different buyers
  • Easy integration with apps for advanced B2B functions
  • Wholesale channel for B2B payments
  • Custom pricing levels for B2B customers
  • Default guest checkout convenient for B2B buyers

Adobe Commerce (Magento)

Magento excels in catering to both B2C and B2B businesses. You get a suite of features specifically designed to support complex B2B processes.

Key features

  • Dedicated B2B module in Adobe Commerce edition.
  • Support for corporate account management.
  • Quick order SKU entry for fast ordering.
  • Custom catalogs and price lists for different client categories.
  • Expansive B2B suite in Adobe Commerce
  • Company accounts and custom catalogs.
  • Quick order feature by SKU or upload.
  • Advanced pricing and quote management features.

10. Mobile Commerce and Omnichannel Selling


Shopware’s responsive design delivers a seamless mobile commerce experience. The platform supports omnichannel selling by integrating with various marketplaces and social networks.

  • Mobile-optimized design
  • Multi-channel selling capabilities
  • Integration with social media for social commerce
  • Cross-selling and upselling across all sales channels


Shopify excels at mobile commerce with mobile-optimized themes. Its unified platform supports omnichannel selling across online, mobile, social media, and physical stores.

  • Mobile-responsive themes
  • Shopify POS for in-person sales
  • Social media integration for social commerce
  • Native mobile apps and mobile store management
  • Unified platform for selling online, mobile, social, and in-person.

Adobe Commerce 

Magento (Adobe Commerce) supports mobile commerce with its responsive design. Its omnichannel capabilities enable selling across multiple touchpoints.

  • Responsive design for mobile optimization
  • Integration with multiple marketplaces
  • Social media integration for social commerce.
  • Mobile-optimized, responsive design and 
  • Magento PWA (Progressive Web Apps) studio
  • Seamless omnichannel experiences with an order management system.
  • Integrated B2C and B2B ecommerce in a single platform.

11. Support and Documentation

Shopware Support

Shopware offers extensive support and thorough documentation for merchants and developers. Shopware 6 Developer Training guide provides deep technical insight. 

The User Guide covers general operational queries for admins. Paid premium support is available with the Professional Edition, providing personal and immediate assistance.

Shopify Support

Shopify provides 24/7 support via phone, email, and live chat. Shopify Help Center extensively covers operational and technical topics. The Shopify Community is a forum for peer support. All plans include full customer support. 

Adobe Commerce (Magento) Support

Adobe Commerce offers detailed Magento documentation, a vast community forum, and dedicated support for paid editions. 

The Magento User Guide covers platform usage, whereas the Developer Guide is for customization. Direct support is exclusive to AdobeCommerce edition users.

Quick Comparison Table – Shopware vs. Shopify vs. Magento

Criteria ShopwareShopifyAdobe Commerce (Magento)
Launch Date German-based, robust platform. Launch Date: 2004. 
Shopware 6 was launched in 2019.
Canadian platform, suitable for beginners. Launch Date: 2006.An Adobe company, highly scalable and customizable. Launch Date: 2008.
OverviewHighly flexible, great for B2B trade, with multilingual and Multi-currency support.User-friendly and strong built-in features. Extensive App marketplace for scalability.Highly flexible and scalable. Tailored for both small-scale and enterprise-level.
Pricing Offers a free, open-source edition.  
Three paid versions with a price on request.
A subscription-based model with four main pricing tiers. 
Starting from $29/month up to custom pricing for Shopify Plus.
The Magento Open-source version is free. 
Adobe Commerce pricing starts at $22,000/year for Large-scale stores. 
Ease of UseUser-friendly with a learning curve. Excels in design flexibility. Highly intuitive, beginner-friendly with an easy-to-use backend.Extensive backend covering all functions. It requires technical knowledge due to high customizability.
E-commerce Capabilities Advanced B2B functions and  payments. Custom shopping experiences.Integrated payment gateway. 
User-friendly store management portal, abandoned cart recovery.
Robust with a full range of custom features.
SEO and Marketing SEO-optimized URL structures. 
Native blogging system, rule-based promotions.
SEO-friendly and inbuilt blogging. 
Easy integration with social media and email marketing.
Advanced SEO settings. 
Email reminders for cart abandonment and reward points.
Apps & Extensions.More than 3,500 extensions are made by skilled developers.It offers over 4000 apps. Covering a range of functionalities.More than 5,000 accessible Magento extensions.
Design & CustomizationHighly customizable with Shopping Worlds and various templates.Balanced customization with an array of free and premium themes.Extensive customization with an open-source platform. A vast range of extensions.
B2B and B2C SupportB2B suite, complex rights/role systems. Customer-specific pricing.Wholesale channel, custom pricing, and guest checkout.B2B module, company accounts, and quick SKU order feature.
Mobile CommerceMobile-optimized design. Multi-channel selling, social integration.Mobile-responsive themes. Shopify POS and social media integration.Mobile-optimized design, omnichannel experiences. Magento PWA, B2B, and B2C integration.
Support and DocumentationExtensive documentation. Paid support is available with Professional Edition.24/7 customer support for all plans. Detailed Help Center, community forum.Extensive documentation. Dedicated support for paid editions (Adobe Commerce).
Shopware vs. Shopify vs. Magento: Which Ecommerce Solution Suits your Business? 
  1. Beginners and Startups
  • Shopware: Ideal for beginners due to its user-friendly interface and ease of navigation.
  • Shopify: Designed for beginners, offering a comprehensive dashboard for smooth store management.
  • Magento (Adobe Commerce): This can be more complex, requiring an initial learning curve.

2. Small and Medium-sized business owners

  • Shopware: Matches the demands of small to medium-sized businesses. It offers affordability and ease of use.
  • Shopify: Well-suited for small and medium-sized companies with its user-friendly interface and scalability.
  •  Magento (Adobe Commerce): Provides extensive ecommerce features for medium-sized businesses. 

3. Large-scale enterprises that require customizability

  • Shopware: It can handle larger businesses with its robust platform and custom features. However, it is more suitable for SMB stores. 
  • Shopify: Scales well with enterprise-level businesses. More likely to match the demands of medium-scale businesses than large multi-stores. 
  • Magento (Adobe Commerce): Ideal for large-scale enterprises seeking advanced customization and functionality. Get advanced functions to meet the complex needs of businesses operating at a larger scale.


The Shopware vs. Shopify vs. Magento guide covered key features: pricing, customization, scalability, B2B, SEO, and marketing. We compared the apps & extensions, mobile commerce, and support, highlighting the platform’s suitability for different business sizes.

We hope you gained useful insights before choosing the right platform that fits your requirements. Consider your business goals to make an informed decision that empowers your ecommerce success.

No matter which ecommerce platform you choose, Neoberx is here to support you with a range of ecommerce services. Get dedicated support for ecommerce website development and mobile app design to e-commerce optimization. Discuss your project requirements with us and take your online business to the next level.